A NIL Deal From The Heart: Keyontae Johnson Partners With Heartfelt

Last Updated on February 15, 2023

One of the unique aspects of name, image, and likeness is its ability to highlight some of the most inspiring comeback stories in sports.

Enter 6-foot-6 Kansas State basketball standout, Keyontae Johnson. He has played a vital role in the Wildcats’ resurgence, averaging 18.1 points per game. His current success came with some adversity; During the 2020 college basketball season, Johnson was on the Florida Gators men’s basketball team.

Unfortunately, he collapsed during a game due to heart inflammation. It was unsure if Johnson would pull through, let alone return to playing basketball. However, after many tests and consistent rehab, Johnson was able to work his way back to being the player he is known to be. 

“A lot of you might have known that I collapsed in a game on Dec. 12, 2020,” Johnson said in an advertisement to announce the NIL partnership. “But I’m beyond grateful that God gave me a second chance to play the game that I love. I’m not sure if you know, but Sudden Cardiac Arrest is the No. 1 cause of death on a school campus and is the No. 1 killer of student-athletes.”

Inspired by his previous experience, Johnson signed a NIL deal with Heartfelt. Raymond Representation brokered the agreement.

Heartfelt is a non-profit organization that aims to save the lives of those subject to avoidable health situations such as Sudden Cardiac Arrest through education and increased awareness. They also champion early screenings for college athletes and students. Heartfelt believes screenings are vital to pick up on heart deficiencies early on to help prevent people from having to experience Johnson’s situation. 

“I’m excited to announce that I have partnered with Heartfelt,” Johnson said. “Heartfelt is an organization that’s saved over 1,000 lives and helps individuals with early detection for heart issues. As a nonprofit, Heartfelt needs a financial offer to help with these services. Please donate and help spread the word.”

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