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Last Updated on January 7, 2023
In March 2022, Adidas announced its launch of an equitable NIL network that would allow college athletes to become paid brand ambassadors. Now, Adidas has signed two quarterbacks to its name, image, and likeness ambassador program, Julian Calvez of Grambling State University and Jalon Daniels from the University of Kansas.
The global sportswear manufacturer expressed that this initiative would also be open to HBCU athletes. In addition, to partnering with Calvez, Adidas has also partnered with other Grambling State college athletes, such as Demarcus Smiley and Jose Vargas (baseball), James Brown (track & field), Haley Gomez (volleyball), Malik Lamin (men’s basketball) and Jurnee McLaurin (women’s basketball).
Kansas junior Jalon Daniels had a season to remember as he led the Jayhawks to their first post-season bowl birth since 2008. As a result, Adidas felt it would be the perfect time to engage Daniels with a NIL partnership.
Along with perfect timing, Daniels and the Jayhawks seemed like the perfect fit. The junior signal caller will be able to advertise the sportswear brand on the field because Kansas is an Adidas school.
As the NIL landscape grows, Adidas is cementing itself as an equitable brand for all athletes. It will be interesting to follow which athletes Adidas selects to add to its growing NIL ambassador roster.
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