Adidas Signs LSU Track & Field Star to NIL Deal

LSU track and field sprinting sensation Brianna Lyston has signed a name, image, and likeness deal with adidas. Once described as the next Usain Bolt in a 2017 ESPN article, the sophomore sprinter has been a prominent name for some time now.

The track star currently leads the nation in the women’s 60m, claiming the throne after posting a time of 7.07 seconds at the Razorback Invitational last month. She is also a world champion in the 200 meters. When announcing the partnership via Instagram, Lyston credited her faith as a foundational component of her success, both on and off the track. The runner cited Philippians 2:13 in her caption.

“For it is God who works in you, both to will and to work for his good pleasure.’ Blessed to announce my partnership with Adidas through NIL.”

In Lyston’s most recent event, the New Mexico Collegiate Classic at the beginning of February, she finished in third place in the 200 meters with a time of 23.13 seconds, further solidifying her versatile style. As the year has progressed, the 2023 Freshman of the Year has received more recognition and praise. Nevertheless, some critics speculate that she may leave Baton Rouge early, presumably to pursue other opportunities. However, she has expressed her commitment to LSU.

Through this NIL partnership with Lyston, adidas is poised to redefine its future influence in track and field. In addition to the signing of Lyston, adidas also made even more headlines this year, signing players of the OTE basketball team and top prep basketball recruit Darryn Peterson. The specifics of Lyston’s NIL deal have yet to be revealed. She will, however, likely continue to receive NIL opportunities as her athletic talent shines.


  • Darian Kelly

    Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

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