Last Updated on April 20, 2023
Maryland ushered in a policy allowing high school athletes to capitalize on name, image, and likeness deals. Soon after, College HUNKS Hauling Junk & Moving, an award-winning moving and hauling franchise that originated in Washington, D.C., signed volleyball phenom Alexis Ewing. Ewing is the daughter of All-American volleyball player Cheryl Weaver and NBA Hall of Famer Patrick Ewing.
Through the deal, Alexis Ewing makes history as the first high school athlete in Maryland to sign a name, image and likeness deal.
“We are thrilled to partner with Alexis and help support her journey as a student-athlete,” said Nick Friedman, Co-Founder of College HUNKS. “This sponsorship allows us to uphold our values of supporting our communities and building leaders. Having started our company in the D.C. area, this feels like passing a torch to the next generation. As a father of three daughters, I think this helps open the door for female student-athletes to be empowered and learn about entrepreneurship.”
For Friedman to pass the torch to Ewing only further solidifies that College HUNKS’ impact as a brand goes further than NIL. The deal also delves into developing the next generation of entrepreneurs who have the potential to apply the same excellence they have in their sport to the business world.
Ewing, who stands at 6-foot-4 and jumps 11′, is ranked in the top 20 nationally in the 2025 class. Her progression as a volleyball player will run concurrently with her exposure to expanding a business. Through her NIL partnership with College HUNKS, Alexis will become a student brand ambassador and receive incentives for assisting in the build-out of College HUNKS’ staff and client base. Further, the deal is structured to allow Alexis and her teammates to take advantage of internship and leadership development opportunities within the company.
“We reached out to Nick and College HUNKS because we knew they are doing things the right way with their NIL partnerships,” her parents, Patrick Ewing and Cheryl Weaver, said. “We are excited for our daughter to learn entrepreneurship and leadership skills from this partnership that will help her through her career on and off the Volleyball court.”
College HUNKS continues to build out its NIL roster, which includes the likes of University of Miami quarterback Tyler Van Dyke, the San Diego State Football team and Howard University’s Men’s basketball team along with Alexis Ewing. With Ewing being the first Maryland high school athlete to sign a NIL deal, there should be plenty more opportunities for more brands to engage and form partnerships through name, image and likeness from the talent-rich crab state.