Connect with us

Name Image & Likeness

All Good Dawgs: Butler’s First NIL Collective Launches

The new collective is a 501(c)(3) that will raise funds to pay athletes for work on behalf of charitable organizations.

Butler University basketball
Zach Bolinger/Icon Sportswire

The latest NIL collective to launch is the first for Butler University: All Good Dawgs. The collective says a group of likeminded alumni have come together to use their “influence and community-minded leadership to raise awareness for charitable causes in Central Indiana.”

“What excites me about AGD is the opportunity to help connect these athletes with the community. Beyond that helping educate them on their potential value and how to best conduct themselves in the professional world should help better prepare them for life after their student-athlete experience. In the process there are some really meaningful causes that will be benefit and the athlete can feel good about supporting,” said board member Matt Howard.

AGD’s board includes Butler alumni with experienced leadership in law, management, finance, benefits and health care. Several board members are former Butler athletes, including Butler Basketball stars Matt Howard (Class of 2011) and Chris Miskel (Class of 1996) and the voice of the Butler Bulldogs, Mark Minner (Class of 2012).

“We are excited by the potential of what AGD could mean to Butler student athletes and the Central Indiana community,” said AGD Executive Director Mark McFatridge. “We are in search of fellow passionate Butler supporters who wish to contribute to AGD, and Central Indiana nonprofits that want to connect with Butler athletes and leverage their existing and potential platforms.”

Like other collectives with a charitable mission, AGD will solicit donations to be used to pay athletes for work on behalf of charitable organizations.

According to the AGD website, all unrestricted donations will support men’s basketball. However, donors can restrict funds to other sports. AGD describes its funding formula as follows:

“AGD utilizes a funding formula that includes the Student Athlete’s Blue Score. Blue Score is a measurement of familiarity and appeal of a Butler University Student Athlete and is comprised of four components: The Butler Way, Team Success, Individual Success and Influence. Blue Score serves as a guide for the AGD allocation committee. AGD will attempt to connect Student Athletes with nonprofits that match their individual passions or areas of focus.”

AGD applied for and has been awarded 501(c)(3) nonprofit status.

Author

  • Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

Click to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.