Arkansas Becomes 11th State to Sign Name, Image and Likeness Legislation Into Law

Last Updated on April 21, 2021

Arkansas Governor Asa Hutchinson signed into law a bill allowing student athletes to be compensated for use of their name, image and likeness today. Arkansas becomes the 11th state to enact such legislation, joining Alabama, Arizona, California, Colorado, Florida, Michigan, Mississippi, Nebraska, New Jersey and New Mexico.

Georgia will likely soon become the 12th state, as legislation there has already passed the House and Senate and is only awaiting a signature from the governor. That law would go into effect July 1, 2021.

View our state-by-state legislation tracker

When do state name, image and likeness laws go into effect?

July 1, 2021

  • Alabama
  • Florida
  • Mississippi
  • New Mexico

July 23, 2021

  • Arizona

January 1, 2022

  • Arkansas

December 31, 2022

  • Michigan

January 1, 2023

  • California
  • Colorado

July 1, 2023

  • Nebraska


  • New Jersey (the law goes into effect the 5th academic year after passage)

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Why are college football coaches concerned about NIL? Check out my episode below with AFCA executive director Todd Berry.


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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