Armchair Strategies Launches to Support Wichita State Student-Athletes In NIL 

Last Updated on April 26, 2022

Armchair Strategies, LLC announces a new collective to represent Wichita State student-athletes in their NIL endeavors. The total number of collectives is now in the mid-60s (a moving target that seems to change daily, if not multiple times on some days).

Armchair Strategies, a non-affiliate of Wichita State Athletics, is owned and operated by two former Shocker baseball student-athletes, Tyler Weber and Tymber Lee and former Shocker Assistant Athletic Director of Development Matt Baty of 6th Man Strategies (a Kansas collective). Additionally, a leadership team of Wichita business leaders, Ryan Baty, Andy Frieze and Chrissy Robben are also on board.

“Wichita State Athletics is fundamental to this community,” said Tyler Weber. “It is important that WSU student-athletes are supported with strategic NIL opportunities that financially maximize the brand they have worked hard to develop. One of WSU’s biggest assets is the Wichita Community and dedicated alumni base. We look forward to showing our student-athletes that there is a powerful network that will help them optimize this NIL opportunity.” 

Armchair Strategies will soon be announcing the launch of multiple platforms that will make a direct impact to the Wichita State student-athlete. These include the Century Club, made up of 100 area fans and businesses that want to be leaders in the NIL space and The Shocker Exclusive, an organization that will take tax-deductible contributions. Additional programming will focus on the student-athlete’s overall brand involving social media, appearances, memorabilia, merchandise, NFT technologies, corporate and car dealership endorsements. 

“Wichita State athletics play a very important role not only for the university but the city of Wichita as a whole.” said Tymber Lee. “I believe as emotionally vested as our fan base and community is about Shocker Athletics, a robust and strong NIL program can be realized very quickly.” 

After a previous perceived lack of progress for the University in the eyes of fans regarding NIL, this collective should be a large step in the right direction.

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