
Last Updated on March 15, 2023
Thomas Thomas Jr. is the co-founder and CEO of Basepath, whose software is used by student athletes, collectives, and universities to automate name, image, and likeness operations.
Thomas joins the show to discuss:
- How Basepath started, the work they currently do, and how they work with collectives
- The first steps they take when onboarding a collective and its athletes
- The ways they help partner with universities to bring clarity to the financial complexities of student athletes
- How Basepath’s services differ between for-profit collectives and nonprofit collectives
- The NIL Collectives Consortium – what it is, who it’s for, and how it has benefited collectives
- . . . and much more!
For more information about Basepath, visit basepath.co.
Listen to the Podcast
Watch the Podcast
Author
Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more
Related

Recent Posts
- Buick Partners With Five College Basketball Stars in “See Her Greatness” Campaign
- MarketPryce Partners With UCLA Women’s Basketball Team Through TikTok Challenge
- Pringles Launches Pringles NIL March Mustache Collection
- Colorado Football Sells More Than 30,000 Tickets For Its 2023 Spring Game
- How Can International Athletes Get NIL Deals? Here’s How to Do It Safely

