Basepath Joins The Collective Association as Founding Member

Basepath, a leading name, image, and likeness operations software that helps streamline college athletes’ communications with brands across the country, has joined The Collective Association (TCA) as a founding member.

TCA, an NIL organization that works to create opportunities while maintaining fairness for college athletes, currently represents over 30 collectives nationwide. By joining forces, the organization will further reinforce its core objectives, which are, according to TCA President Russell White, to protect athletes, create a unified understanding, and establish a collective voice.

“Basepath brings their network and deep experience within the collective world to the partnership, adding tremendous value to our organization,” White said. “As a unified voice within The Collective Association, we are dedicated to championing the interests of our member collectives and advancing NIL opportunities.” 

TCA is also working to launch an athlete advisory committee to bring together college athletes from all its members.

“Basepath is committed to empowering collectives within The Collective Association as they navigate the evolving landscape of NIL opportunities.” Basepath Founder and CEO Thomas Thomas Jr. said.  “Together, we strive to advance the NIL ecosystem, ensuring fair and equitable opportunities for student-athletes now and in the future.

“Basepath works with more collectives than anyone,” Thomas Jr. added. “We’re excited to be partnered with an organization that’s bringing best practices to collectives and helping support their organization.”

Basepath is hosting a webinar, “The Collective Association’s Initiatives” featuring White as a guest speaker on Thursday, May 30th at 1 pm. You can register for the event here.

Members of The Collective Association:

  1. University of Tennessee (Tennessee) – Spyre Sports Group
  2. University of Georgia (UGA) – Classic City Collective
  3. Florida State University (FSU) – The Battles End
  4. University of Mississippi (Ole Miss) – The Grove Collective
  5. University of Southern California (USC) – House of Victory
  6. University of Michigan (Michigan) – Champions Circle
  7. Pennsylvania State University (Penn State) – Happy Valley United
  8. Kansas State University (K-State) – Wildcat NIL
  9. University of South Carolina (USC) – Garnet Trust
  10. University of Kansas (KU) – Mass St. Collective
  11. Ohio State University (Ohio State) – The 1870 Society
  12. University of Colorado Boulder (CU) – The 5430 Foundation
  13. University of Arizona (Arizona) – Desert Takeover Collective
  14. University of Missouri (Mizzou) – Every True Tiger Foundation
  15. Brigham Young University (BYU) – The Royal Blue
  16. Arizona State University (Arizona St.) – Sun Angel Collective
  17. University of Louisville (Louisville) – 502 Circle
  18. West Virginia University (WVU) – Country Roads Trust
  19. University of Cincinnati (Cincy) – Cincy Reigns
  20. University of Pittsburgh (Pitt) – Alliance 412
  21. University of Oregon (Oregon) – Division Street
  22. University of Alabama (Bama) – Yea Alabama
  23. Duke University (Duke) – Durham Devils
  24. University of Iowa (Iowa) – Iowa Swarm
  25. Washington State University – Cougar Collective
  26. Purdue University – Boilermaker Alliance
  27. University of Connecticut – Bleeding Blue for Good
  28. University of Florida – Florida Victorious
  29. University of North Carolina – Heels 4 Life
  30. University of Washington – Montlake Futures
  31. University of Central Florida (UCF) – The Kingdom
  32. Oklahoma State University – Pokes with a Purpose
  33. Northwestern University – True NU

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