Baton Rouge-Based Game Coin Signs 61 LSU Athletes to NIL Deals

Last Updated on March 11, 2022

NIL collectives have been popping up left and right, but one company decided to create its own collective effort. Baton Rouge-based Game Coin has signed 61 student athletes from five LSU teams to name, image and likeness deals, making it the most student athletes within a single university to sign an NIL deal at one time in 2022.

The athletes involved come from the men’s basketball, women’s basketball, baseball, gymnastics and Tiger Girls dance team.

Game Coin partnered with marketplace MatchPoint Connection for the deal. MatchPoint says they’ve brokered the majority of LSU athlete deals since the new NIL rules went into place on July 1, 2021.

Joining the Game Coin GMEX team includes names like Jacob Berry and Gavin Dugas from the Top 10 nationally ranked LSU Baseball Team, Alexis Morris and Khayla Pointer of Women’s Basketball, Sarah Edwards of LSU Gymnastics, as well as Tari Eason and Darius Days of the NCAA Tournament bound Men’s Basketball team.

The LSU Tiger Girls won the national championship at the 2022 Universal Dance Associated Championship and saw their dance routine go viral.

“We are excited to see where this partnership takes these hard-working athletes. Our platform will give them the ability to create their own NFTs and launch their own Fan Tokens. This will allow each athlete to build their brand and monetize off the sales of their NFTs  and Fan Tokens throughout their sports journey on and off the field.“ said David Mahler, Game Coin CEO.

Game Coin will be launching a unique social media platform built on the Binance blockchain that will allow athletes to post their highlights, training regimens and stats as well as interact with other athletes.

Athletes will also be able to mint as many non-fungible tokens (NFTs) as they want and receive proceeds by selling their NFTs on Game Coin’s marketplace launching this summer. Cryptocurrency wallet holders and investors can purchase athletes’ NFTs and view the leaderboard to see what athletes are trending and performing the best in their sport, all within the Game Coin platform.

The first sports cryptocurrency with a philanthropic mission, Game Coin takes five percent of every transaction, whether it’s a buy, sell or transfer, and places it in its charity fund. To date, Game Coin has raised $2 million in charitable funds while also growing the coin to an impressive $1 billion in market cap since June 2021. Game Coin is currently listed on PancakeSwap, BitMart and LBank exchanges.


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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