Bo Nix vs. Shedeur Sanders: Comparing NIL Deals

Last Updated on December 14, 2023

Today, we’ll find out who will win on the field, Oregon QB Bo Nix or Colorado QB Shedeur Sanders. Both have also been hugely successful off the field when it comes to NIL deals.

Let’s take a look at the brands who’ve gotten behind each of these elite QBs.

Bo Nix

Bo Nix has done a number of NIL deals both at Auburn and now at Oregon. He headlined the 2022-23 Bowman University Best Football trading card set from Topps and Fanatics. He was also part of the 2022 Candy Sweet Futures College Football NFT Collection with Candy Digital.

In 2021, while at Auburn, Nix inked an NIL deal with Bojangles.

More recently, he’s partnered with FlexWork Sports Management for a camp, Bose for headphones and Celsius Energy Drink.

Not surprisingly, he’s also signed with Oregon collective Division Street.

This past week, Nix also joined a roster of nine college football players joining 7-Eleven’s “Cleat Crew.”

Instagram: 163K

TikTok: 519

Twitter: 34.5K

Shedeur Sanders

Sanders has done deals alongside his father, Coach Prime, and brother, Shilo Sanders, with Oikos, KFC, and Google. He and Shilo also both signed with Actively Black.

Sanders has also launched his own apparel line, SS2LEGENDARY and signed with Urban Outfitters this fall. He even spread the love around, involving teammates in an Urban Outfitters shopping spree.

Like Nix, Sanders also has an NIL deal with Topps.

The first college athlete to sign with Beats by Dre, Sanders was also the first HBCU athlete to sign with Gatorade. He was also the first NIL ambassador for Mercedes Benz. The quarterback has also partnered with Tom Brady’s Brady Brand and Under Armour.

Joel Klatt recently said he could see Sanders making $10 million from NIL, an assessment Colin Cowherd agreed with.

Instagram: 1.5M

TikTok: 561.1K

Twitter: 56.7K

Tweet this and tell me whose your pick for the better NIL profile: Nix or Sanders?

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