Last Updated on January 29, 2024
The legend of Iowa Hawkeyes superstar Caitlin Clark is continuing to grow. The 2023 NCAA Player of the Year added a new record to her resume by having her 2022 Bowman University Superfractor Rookie Auto sell for $78,000. No other women’s basketball trading card had ever sold for a higher price than Clark’s. In roughly a week, the 1-of-1 trading card reached a bid of $20,400.
The point guard’s card surpassed two of the highest-selling WNBA cards for private sale, including the 2021 Prizm Sabrina Ionescu Black PSA 10 and a collection of four 2016 Breanna Stewart PSA 10 rookies. Next on the list was Ionescu’s 2020 Panini Prizm WNBA Black Gold rookie card, which sold for $10,800 and was the first WNBA trading card to be sold for five figures. Eventually, Phoenix Mercury guard Diana Taurasi saw her 2004 Ultra Platinum Medallion card surpass that price.
There is no doubt that Clark is one of the most prominent stories in sports. Her dedication to excel on the court extends past the wins and losses. However, Clark is also cognizant of the next generation of athletes that her play can inspire.
“Honestly, I just look around and I get to play in an arena full of little kids, a lot of little girls who admire our team,” Clark said. “A lot of fans are here at 8 p.m. on a Tuesday in the beginning of January. That’s rare for women’s basketball, but it’s becoming the norm. It kind of brings a little tear to my eye. I’m just grateful to play in a place that loves women’s basketball and supports women’s basketball.”
Clark has been must-see TV during her storied collegiate career. When Iowa faced Ohio State earlier on Jan. 21, it garnered nearly 2 million views on Peacock, NBC’s streaming platform.
Clark is staring down the NCAA’s all-time points record on the court while also building her brand off the court through name, image, and likeness. The Des Moines native has landed NIL deals with Nike, Buick, H&R Block, and State Farm, among others. We have seen select high school and college athletes make their imprint on the trading card space, but none like Clark. With Clark clinching the top spot for the highest-selling women’s basketball trading card, one can anticipate her opportunities to only get more lucrative.