Caitlin Clark’s Cereal Coming to Hy-Vee Stores

Last Updated on January 10, 2024

Certified NIL magnet Caitlin Clark wasted no time in the new year before revealing her next deal. Caitlin’s Crunch Time, the star’s very own brand of sugar frosted flakes cereal, is coming to select Hy-Vee stores starting Jan. 11, she announced on Twitter Monday.  

All proceeds from the cereal will benefit the Caitlin Clark Foundation. Additionally, consumers will receive the chance to win an autographed Caitlin Clark basketball through winning cards in select boxes. 

The cereal deal comes a month after Clark signed with Gatorade, adding to her impressive NIL portfolio containing the likes of Nike, State Farm, Bose and Topps. Her play this year so far has only confirmed why she’s one of the most highly sought-after names in college sports.

Clark is averaging a nation-leading 31.3 points per game for the No. 3 ranked Hawkeyes, who have only lost a single contest this year. And, with two triple-doubles in her last four games, she’s showing no signs of slowing down before March.


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