Cavinder Twins Ink NIL Deal With Shark Tank’s GATSBY Chocolate

Last Updated on February 13, 2024

Twins Haley and Hanna Cavinder are partnering with GATSBY Chocolate in the brand’s first-ever name, image, and likeness deal and celebrity partnership. Seen on the most recent season premiere of the hit television show Shark Tank, GATSBY Chocolate is the lowest-calorie chocolate bar on the market, including sugar-free brands.

“After one bite, we knew we had to partner with GATSBY Chocolate,” Hanna Cavinder said. “This isn’t just a sponsorship to us, but a chance to really partner with and promote a game-changing product that has an opportunity to make a huge difference in people’s lives.”

Created by the team behind Halo Top ice cream, GATSBY Chocolate bars have half the calories and a quarter of the sugar of the average chocolate bar. The twins will focus specifically on the Fudge Brownie flavor, now available nationwide at Walmart.

Fudge Brownie is gluten-free, dairy-free, low-carb, and high-fiber, with only 180 calories and seven grams of sugar for the whole bar.

“The world needs to know about GATSBY. The macros are insane,” Haley Cavinder said. “And with a taste that’s impossibly good given the calories, it’s no surprise it comes from the same people behind Halo Top ice cream.”

For its first NIL and celebrity partnership, GATSBY picked a prolific duo. The Cavinder twins have one of the largest collective social media followings in the current NIL sphere, with millions of followers across several platforms. They are also coming off an Elite Eight run in the 2023 NCAA Tournament with the Miami Hurricanes. Hanna Cavinder finished her collegiate basketball career at the end of the 2022-23 season, while Hanna Cavinder is returning to play for the TCU Horned Frogs in the fall.

GATSBY Chocolate will join a host of other NIL deals accumulated by the Cavinder twins, including Amazon, BuckedUP, Adidas, and WWE.

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