College Quarterbacks: Comparing NIL Deals

Last Updated on October 1, 2023

NIL has provided athletes with opportunities that were previously unimaginable. Although not all athletes have taken advantage of NIL, it’s no surprise that college quarterbacks have been getting some stellar deals.

We’re taking a look at some of the country’s top quarterbacks, both on and off the field.

Michael Penix Jr.

Washington QB Michael Penix Jr. has partnered with Simply Seattle, an apparel company offering 50% of merchandise sold, with some merchandise items going 100% to the athlete. The company returned for a second season of partnership with Penix for the 2023 season.

Penix is also a part of the new Beats Elite Class, where Beats signed 15 athletes for NIL partnerships, and he signed a partnership with Panini America for his own set of trading cards.

Caleb Williams

Caleb Williams and his mother Dayna Price on Dr Pepper Fansville set

Caleb Williams, USC quarterback and Heisman Trophy winner, has been one of the most successful quarterbacks on and off the field. He’s worked with major national brands like Neutrogena, AT&T, Beats by Dre, Playstation, United Airlines, and Fanatics.

Williams and his mother are also starring together in Dr Pepper’s “Fansville” this season. He’s also in national television commercials for Nissan (as part of their Heisman House campaign) and Wendy’s.

He’s also inked deals with Athletic Brewing Company, AC+ION water, the Monarch Collective (a women’s sports-focused fund), private equity fund Hawkins Way Capital and Alo Yoga.

Bo Nix

Bo Nix, Oregon quarterback, on the Heisman Trophy watch list, has a NIL deal with trading cards with Topps and Fanatics as well as Candy Digitial for an NFT collection. Previously had an NIL deal with Bojangles, and recently deals with FlexWork Sports Management, Bose, and Celsius. He also has a deal with Oregon Collective Division Street.

Shedeur Sanders

Shedeur Sanders, the QB for Colorado, has NIL deals with numerous companies, which include Topps, Beats by Dre., Gatorade, Mercedes Benz, Actively Black, and Urban Outfitters.

He’s also appeared alongside his brother Shilo Sanders and father Deion “Coach Prime” Sanders in commercials for Oikos and KFC.

Jordan Travis

Florida State QB Jordan Travis is also part of the Beats Elite Class. He also has deals with HEYDUDE shoe company, the Tallahassee Hotel Indigo, Leaf Trading Cards, NextGen Camps and Glory Days Grill.

Travis also signed with Tallahassee Ford earlier this year.

Arch Manning

Texas QB Arch Manning, nephew of Peyton and Eli, could certainly sign innumerable NIL deals. However, he’s been taking it slow. His first and only announced deal is with Panini America. The partnership earned a $102,500 bid during the auction with all revenue going to St. David’s Healthcare and St. David’s Foundation in Texas.

General Booty

General Booty, the QB at Oklahoma, has a NIL deal with Rock Em’ Socks where he created a line of socks and underwear with his last name “Booty” appearing on the briefs. A commercial of Booty riding on a horse has appeared as branded content from the collaboration.

Jayden Daniels

Jayden Daniels, LSU quarterback, has signed several NIL deals. Brands he’s partnered with so far include Powerade, Raising Canes, and Beats by Dre.

Cade Klubnik

Also earning a partnership with Beats by Dre is Clemson QB Cade Klubnik of Clemson. Klubnik has also partnered with Fred Caldwell Chevrolet for a nice looking truck. He’s getting in on some apparel action too, signing a multi-year deal with sportswear brand Rhoback last month.

Klubnik is also selling some of his own merch on

Other notable NIL deals of the Beats Elite Class consisted of the following quarterbacks: DJ Uiagalelei of Oregon State, Jalen Milroe of Alabama, JJ McCarthy of Michigan, Joe Milton of Tennessee, Quinn Ewers of Texas, and Sam Hartman of Notre Dame.

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1 Comment
  • bella gray
    September 28, 2023

    what a great read!