Five-Star Basketball Recruit Signs Historic NIL Deal With Fanatics

Five-star high school basketball player Darryn Peterson continues to inscribe his name in name, image, and likeness history. The Huntington Prep (W. Va.) guard has achieved yet another milestone by becoming the youngest athlete to sign a multi-year deal with Fanatics Trading Cards. Just weeks after partnering with adidas, the 16-year-old phenom joins Fanatics’ impressive NIL roster, which includes WNBA forward Aaliyah Boston.

Peterson expressed his enthusiasm for the partnership, acknowledging its importance to him and his family.

“This is not just a win for me but for my entire family,” Peterson said. “The belief Fanatics has shown in me as the first junior to sign is incredibly exciting, and I look forward to being an integral part of the Fanatics family.”

Fanatics acquired Topps, a trading card company, in 2022. And while the company began in the sports memorabilia sector, its expansion now includes collectibles, NFTs, and more.

Peterson’s multi-year deal with Fanatics marks a milestone in his career and a broader shift in the sports industry. The partnership is more than just a trading card deal; it represents the growing influence of young athletes.

Peterson holds scholarship offers from Duke, UCLA, Kentucky and North Carolina, among others.

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