ESPN Collaborates With INFLCR to Build Relationships with College Athletes
By Kristi Dosh
Last Updated on August 24, 2022
ESPN has announced a collaboration with content and compliance platform INFLCR, through which college athletes will be informed of upcoming news and ongoing events and promotions available for them to participate in.
Andscape, a multi-media platform dedicated to embracing and sharing the full range of Black culture and identity, and espnW, the multi-media brand serving the interests of female fans at the intersection of women, sports, and culture, are the first ESPN properties to have their own branded pages within the INFLCR app, serving as a content and communication hub with direct access to INFLCR’s Global Exchange database.
The database, which hosts 65,000-plus collegiate student-athletes across 4,000-plus NCAA teams, will receive relevant content from Andscape and espnW to help inform them about upcoming news and ongoing events/promotions available for them to participate in.
“This collaboration between ESPN and INFLCR allows our Andscape and espnW brands to interact with collegiate student-athletes, foster new relationships, and identify mutually-beneficial opportunities,” said Kevin Lopes, Vice President of Sports Business Development & Innovation at ESPN.
“This is a milestone day for INFLCR’s collegiate athletes as we announce our collaboration with ESPN,” said Jim Cavale, founder of INFLCR. “Our student-athletes will now have access to one of the largest sports media companies to bring them brand exposure, relationship building, and a chance to interact with brands such as Andscape and espnW.”
