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Fanatics and OneTeam Partners Announce College Football Jersey Program

Fans will now be able to purchase jerseys featuring their favorite player’s name and number and the student-athlete will earn compensation

Zach Bolinger/Icon Sportswire

Last Updated on February 3, 2022 by Kristi Dosh

Fanatics and OneTeam Partners are collaborating on a game-changing NIL program that’s a win-win for college football student-athletes and fans alike. Supporters will finally be able purchase jerseys featuring their favorite current player’s name and number and student-athletes will earn compensation.

OneTeam – which specializes in the collective licensing rights of professional and college athletes – will administer the group rights of the student-athletes who opt in the program and Fanatics will create customizable Nike, adidas and Under Armour football jerseys prior to the kickoff of the 2022 college football season.

Interested student-athletes will have the opportunity to opt in to this program through the free COMPASS NIL app available in the Apple and Android App Stores.

While kicking off in college football, this program has the opportunity to expand further across men’s and women’s sports in the future.

“As the commercial landscape continues to develop for college athletes, their collective value is only beginning to be realized,” said Malaika Underwood, SVP of Licensing at OneTeam Partners.  “Our focus has been on creating broad-scale licensed product programs that wouldn’t otherwise be possible without group rights. The Fanatics jersey program, which will cut across schools and eventually men’s and women’s sports, will give fans the ability to buy the jersey of their favorite college athlete and is exactly the type of thing we can help bring to market. What we bring on the athlete side layers onto Fanatics’ strong existing partnerships with most major colleges and universities.”

Fanatics currently partners with more than 150 colleges and universities across e-commerce, wholesale and physical stores on-campus, so this is a natural extension of their collegiate reach.

“Broad-scale group rights for college athletes is the only pathway to bring this program forward,” said Derek Eiler, Executive VP of Fanatics College. “OneTeam is the perfect partner because of their group licensing expertise and their thoughtful approach in college. Aligning with OneTeam was a critical step to develop a scalable and efficient college football jersey program. We are excited to create an even deeper connection between schools, college athletes, and fans through licensed merchandise.”

Author

  • Michael Ehrlich

    Michael Ehrlich is a seasoned sports marketing executive with experience on the brand (adidas), athlete (Independent Sports & Entertainment) and media (FOX Sports) sides of the business. Now consulting for a variety of brands, Michael’s recent clients include Netflix, Nike/Converse, Red Bull, Tom Brady's NFT company Autograph and Blue Wire Podcasts, among others. He is also a columnist for UPROXX/Dime Magazine's where he writes the “Athlete Heat Index,” analyzing and ranking athletes by the strength of their personal brands. Outside of the office, Michael is a mentor for the TGR Foundation, A Tiger Woods Charity and serves on the board of advisors for the University of Southern California's Sports Business Association.

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