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FanJolt Enters NIL Market with Multiple Collective Partnerships

FanJolt is announcing partnerships with Cavalier Futures, Garnet Trust, Think NIL and The Foundation.

Brennan Armstrong for Cavalier Futures and FanJolt
Brennan Armstrong will be one of the athletes using FanJolt Lee Coleman/Icon Sportswire

FanJolt, a new experiential platform that creates memorable interactions between fans and a curated list of premier talent, has entered the NIL market with multiple collective partnerships, including Cavalier Futures (UVA), Garnet Trust (South Carolina), Think NIL (TCU) and The Foundation (Ohio State). These new partnerships will create opportunities on the platform and through the FanJolt app for student athletes to connect directly with fans through live broadcasts, personalized messages, recorded videos and more for a fee to earn revenue from their NIL and support their favorite causes.

Although new to the NIL space, FanJolt is not a new organization. FanJolt has worked with a variety of celebrities in sports, music, entertainment, and pop culture and currently supports organizations such as the Rafa Nadal Foundation, Aaron Judge’s #AllRise Foundation, Patrick Mahomes’ 15 and the Mahomies Foundation, Tua Tagovailoa’s Tua Foundation and Jewel’s Inspiring Children Foundation.

Each of the partners below will be able to take advantage of a white-labeled version of FanJolt branded specifically with their colors and logos, coming in August. Portions of the proceeds for FanJolt events go to a charity of each athlete’s choice.

Cavalier Futures

Philanthropy is an important part of FanJolt, which aligns with the Cavalier Futures mission to help promote student athletes’ focus on community and social activism throughout the Charlottesville area. The partnership kicked off with Brennan Armstrong and Keytaon Thompson doing a broadcast on FanJolt’s platform on June 23rd with proceeds from the event going to The Humane Society of Richland County in Ohio.

“We are excited to partner with Cavalier Futures, elevating UVA’s elite athletes onto a global platform through interactive, live experiences,” says Trevor Short, founder and CEO of FanJolt. “We look forward to creating in-app collaborations with our professional athletes and the student athletes as well as providing exciting opportunities for them to grow their fan base and to support causes and organizations they care about.” 

“Now that student athletes have the ability to create revenue utilizing their name, image and likeness as a college student athlete, partnerships like the one between FanJolt and Cavalier Futures will not only assist our student athletes in building their brands, but also allow them to connect with fans, alumni and donors across the globe,” comments Lo Davis, executive director of Cavalier Futures.

Garnet Trust

Spencer Rattler, Josh Vann and Jahiem Bell are the first USC athletes to sign with FanJolt. 

“We are excited to partner with Garnet Trust to help them reach their goal of connecting fans with USC athletes like never before,” says Trevor Short, founder and CEO of FanJolt. “We look forward to creating in-app collaborations to help USC athletes including Spencer Rattler, Josh Vann and Jahiem Bell create content and experiences that fans can enjoy.”

“FanJolt is a really cool digital platform that is going to help us on our mission to connect USC fans with their favorite athletes. For example, just to name a few features, you’ll be able to have your favorite athletes follow you on social media or order customized and personalized videos from them. There are a lot of other really neat experiences that will be available in this new ecosystem that FanJolt is creating for Garnet Trust,” comments Chris Clark, Director of Operations at Garnet Trust.

Think NIL

FanJolt is welcoming several TCU athletes, including Knisha Godfrey, Eddie Lampkin and Cam Lancaster.

“We are excited to be working with Think NIL to move towards our common goal of supporting student athletes and giving them a variety of ways to monetize their NIL,” says Trevor Short, founder and CEO of FanJolt. 

“Think NIL is always looking for new avenues to bring Name, Image & Likeness opportunities to TCU student-athletes. After meeting with the FanJolt team, it was clear we needed to present this platform to our student-athletes,” comments Brent Cunningham, VP of Operations for Think NIL. “FanJolt provides a unique opportunity for fans to engage directly with TCU student-athletes, allowing the student-athletes to engage in a more personal setting with their fanbase. Think NIL is excited to be one of the early adopters of FanJolt at the collegiate level and can’t wait to see our student-athletes take advantage of this tool.”

The Foundation

Like the other partnerships, the FanJolt app for Ohio State athletes to connect directly with fans through live broadcasts, personalized messages, recorded videos and more for a fee to earn revenue from their NIL. 

“We are excited to announce our exclusive partnership with The Foundation and FanJolt as this will be another great way to engage with Buckeye fans and connect them directly with the student athletes,” comments Brian Schottenstein, Co-Founder of The Foundation.

“Philanthropy is an important part of FanJolt,” says Trevor Short, founder and CEO of FanJolt. “We are looking forward to furthering The Foundation’s mission around giving back while also giving student-athletes and their fans opportunities to connect in meaningful ways.”

FanJolt expects to announce more collective and university partners in the coming weeks.

Author

  • Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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