‘Friends of Spike’ NIL Collective Formed to Benefit Gonzaga Student Athletes

Last Updated on March 25, 2022

The latest NIL collective (we’re tracking all the NIL collectives here) has been formed to benefit Gonzaga student athletes: Friends of Spike.

The initiative is made possible by long-time GU supporters Gee Automotive, Washington Trust Bank, The Wolff Company and Dealers Auto Auction, along with former GU men’s basketball player Matt Santangelo and former GU women’s basketball player Shaniqua Nilles.

Powering “Friends of Spike” will be NIL technology and marketing agency, Blueprint Sports, led in Spokane by Matt Santangelo and Shaniqua Nilles.

“As former student-athletes here in Spokane, we know firsthand how much of an impact we can have on the community and the world,” agreed Santangelo and Nilles. “Whether a student-athlete goes pro or not isn’t the point of participating in collegiate sports. Thanks to this long-overdue interim NIL policy by the NCAA and now by the State of Washington, current and future student-athletes at Gonzaga have the largest stage in history to share their favorite brands with fans and, most important, invest in their own future. We were fortunate to represent Gonzaga on the court and worldwide as we played professional basketball. We’re excited to watch the Zags community grow across the nation and worldwide as these student-athletes continue to excel,” they added.

Gonzaga fans and supporters can make a one-time contribution or browse through student athletes who’ve opted into the program in order to work directly with them to promote your brand or business, hire them to coach your child, get a personalized video and more.

Friends of Spike says contributions will create opportunities for in-person engagements in the community such as meet & greets, watch parties, and charity work. Additionally, Friends of Spike’s team will help facilitate youth sports programs, speaking engagements, and corporate advertising campaigns. There will also be opportunities in the future for exclusive student-athlete content, merchandise, and giveaways. 

Basepath collective operations banner


  • Kristi Dosh

    Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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