Game Face: My New NIL Podcast with Linktree for Student Athletes

Last Updated on November 30, 2021

I’ve been keeping the lid on some big news for a few weeks now, but I can finally share…

I’m the host of Linktree’s new podcast, Game Face, all about how student athletes can build their personal brands for maximum NIL success!

I was so honored to be asked to host this podcast, because it aligns perfectly with everything I’m interested in when it comes to NIL. I want to arm student athletes with the tools and advice they need to succeed in this new NIL landscape, not just through NIL deals but also in building a brand that takes them beyond their sport and sets them up for success after graduation.

Here’s the official description of our new show:

In the fast-moving world of sport, how can college athletes navigate the new world of name, image, and likeness (NIL) opportunities and build their brand, with epic results beyond the game? Game Face unpacks the right moves from college athletes who are getting it done, agencies and experts that know how to get you to the next level, and brands that will tell you how to do business with them. It’s the playbook for winning the brand-building game, presented by Linktree and hosted by Kristi Dosh.

And as excited as I was about announcing that I was chosen to host this new podcast, I’m even more excited that I was able to land Chloe Mitchell as my first guest! After all, she was the very first college student athlete to monetize her NIL, so it’s only fitting she be our first podcast guest.

An NAIA volleyball student athlete, Chloe is a sophomore at Aquinas College in Grand Rapids, Michigan and is already a powerhouse. She started Playbooked, a platform which connects college athletes with fans and brands, has built a formidable following of 2.5M on TikTok, and has partnered with big deal brands.

She knows NIL inside out, and shares the importance of setting boundaries with brands, tips for getting traction on social media and insights into business strategy in succeeding with brands.

I’ve been able to chat with Chloe several times over the past year, and I couldn’t be more impressed by what she’s been doing not only with her own NIL but also in assisting her fellow student athletes. Heck, she’s even been teaching me a thing or two about how to get my own TikTok off the ground (be patient, it’s still a work in progress).

Whether you’re a student athlete looking for tips to get your NIL off the ground, a brand who wants to hear exactly how student athletes are approaching NIL or just someone trying to keep yourself up-to-date on the latest in NIL, you won’t want to miss our new podcast!

You can listen to Game Face pretty much anywhere you get your podcasts. All the links are here.


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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