Game Face Podcast: College Hunks Hauling Junk

Last Updated on December 21, 2021

This week on my new Game Face podcast with Linktree, I’m joined by College H.U.N.K.S. Hauling Junk co-founder Nick Friedman to talk about the brand’s NIL strategy.

College H.U.N.K.S. Hauling Junk, a fast growing US brand with 150 franchises, was one of a few brands that capitalized on NIL  on Day 1 with 2 individual college players. They’ve since grabbed deals with the entire UCF women’s basketball team, the San Diego State football team and the Howard men’s basketball team.

Friedman shares some valuable information for student athletes and others in the NIL space, including:

  • His company’s strategy when it comes to NIL
  • The massive opportunity ahead for female student athletes
  • The surprising social media channel that most student athletes don’t (but should) take advantage of to grow their brands
  • How to approach a brand you already love for a partnership

You can listen below or on your favorite podcast platform.

Missed our other episodes? Check them out here and share with student athletes you know who want to build their brands and grow their platforms!


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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