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Game Face Podcast: Creating Your Personal Brand, Dealing with Haters, Scoring with NIL

Advice from a student athlete turning her love of fashion into NIL deals

Caitlin Coops talks NIL on Game Face podcast

Last Updated on March 26, 2022

This week on my Game Face podcast with Linktree, I’m chatting with Caitlin Coops, a middle-blocker volleyball athlete at Troy University. has turned her love of fashion modeling into one NIL deal after another. Caitlin is in the zone with business opportunities, and it shows. She’s a great example of why college athletes can catch the attention of brands before they’ve got hundreds of thousands of social media followers.

In this interview, Caitlin shares with us:

  • How she handles being misunderstood by audiences
  • Tips to engaging with brands
  • Knowing your own brand and what you bring to the table
  • Dealing with haters
  • Ways student athletes can position themselves to make sure it’s not over after graduation
  • And so much more!

You can listen below or on your favorite podcast platform.

Know someone we should have on Game Face? Nominate a guest here. Have a question you want us to get answered by a student athlete or NIL expert? Submit questions here.

You can also listen to previous episodes here and share with student athletes you know who want to build their brands and grow their platforms!


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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