Connect with us

Name Image & Likeness

Game Face Podcast: Gaming NIL to Launch a Product

Leah Clapper has used her NIL rights to create her own board game

UF gymnast Leah Clapper talks NIL on Game Face podcast

This week on my Game Face podcast with Linktree, I’m joined by gymnastics phenom Leah Clapper, a senior at University of Florida and 2021 Southeastern Conference Scholar-Athlete of the Year. Leah also happens to be my teaching assistant for my NIL course at UF!

Leah has built a social following and found success with brand deals. She’s done something very interesting with the opportunity offered by Name Image and Likeness (NIL) by teaming up with her club coach to create and launch her own product: the first ever gymnastics board game Balance Palace, with the goal of creating experiences that ignite the athlete spirit within.

In this episode, we discuss:

  • The importance of storytelling in marketing
  • How to take a product from concept to launch
  • Why you must keep what your audience wants in mind to succeed
  • And so much more!

You can listen below or on your favorite podcast platform.

Know someone we should have on Game Face? Nominate a guest here. Have a question you want us to get answered by a student athlete or NIL expert? Submit questions here.

You can also listen to previous episodes here and share with student athletes you know who want to build their brands and grow their platforms!

Author

  • Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

Click to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.