Game Face Podcast: Gaming NIL to Launch a Product

Last Updated on February 15, 2022

This week on my Game Face podcast with Linktree, I’m joined by gymnastics phenom Leah Clapper, a senior at University of Florida and 2021 Southeastern Conference Scholar-Athlete of the Year. Leah also happens to be my teaching assistant for my NIL course at UF!

Leah has built a social following and found success with brand deals. She’s done something very interesting with the opportunity offered by Name Image and Likeness (NIL) by teaming up with her club coach to create and launch her own product: the first ever gymnastics board game Balance Palace, with the goal of creating experiences that ignite the athlete spirit within.

In this episode, we discuss:

  • The importance of storytelling in marketing
  • How to take a product from concept to launch
  • Why you must keep what your audience wants in mind to succeed
  • And so much more!

You can listen below or on your favorite podcast platform.

Know someone we should have on Game Face? Nominate a guest here. Have a question you want us to get answered by a student athlete or NIL expert? Submit questions here.

You can also listen to previous episodes here and share with student athletes you know who want to build their brands and grow their platforms!


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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