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Game Face Podcast: Making Your Brand Matter

Brittany Hennessy is the fairy godmother of influencer marketing

Brittany Hennessy talking NIL on Game Face podcast

Last Updated on April 12, 2022

This week on my Game Face podcast with Linktree, I’m chatting with Brittany Hennessy, whose best-selling book “INFLUENCER: Building Your Personal Brand In The Age Of Social Media” is a must-read for every college athlete or other person who wants to make money through social media.

Brittany is the co-founder & Chief Relationship Officer of an influencer development platform serving creators, performers, and entrepreneurs, called CARBON AUGUST. She was previously the first Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media.

In this episode, Brittany opens up on:

  • How to define a personal brand
  • Strategizing your content creation to reflect your value to brands
  • Tips for using your social media bio to your advantage
  • Knowing what trends to act on
  • Keys to leveraging your content creation skills for post-graduation opportunities
  • And so much more!

You can listen below or on your favorite podcast platform.

You can also listen to previous episodes here and share with student athletes you know who want to build their brands and grow their platforms!


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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