Game Face Podcast: Making Your Brand Matter

Last Updated on April 12, 2022

This week on my Game Face podcast with Linktree, I’m chatting with Brittany Hennessy, whose best-selling book “INFLUENCER: Building Your Personal Brand In The Age Of Social Media” is a must-read for every college athlete or other person who wants to make money through social media.

Brittany is the co-founder & Chief Relationship Officer of an influencer development platform serving creators, performers, and entrepreneurs, called CARBON AUGUST. She was previously the first Senior Director, Influencer Strategy & Talent Partnerships at Hearst Magazines Digital Media.

In this episode, Brittany opens up on:

  • How to define a personal brand
  • Strategizing your content creation to reflect your value to brands
  • Tips for using your social media bio to your advantage
  • Knowing what trends to act on
  • Keys to leveraging your content creation skills for post-graduation opportunities
  • And so much more!

You can listen on your favorite podcast platform.


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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