Game Face Podcast: Spotlight on Kentucky’s Masai Russell

Last Updated on January 12, 2022

This week on my new Game Face podcast with Linktree, I’m joined by University of Kentucky track and field star, and Team USA member, Masai Russell.

Masai has secured valuable NIL deals, including a new partnership with Spring and Linktree. She shares how that deal went down, how she makes sure she’s got time for brand building and also school and athletic obligations, advice for pricing brand deals and making the most of NIL, and why it’s so important to pay attention to when a deal with a brand is right for you (and also when it isn’t).

In this episode, we discuss:

  • How her deal with Linktree and Spring went down
  • How she finds time for brand building with her school and athletic obligations
  • Advice for pricing brand deals
  • Why it’s important to pay attention to when a deal with a brand is right for you (and also when it isn’t)
  • Making the most out of NIL
  • and so much more!

You can listen below or on your favorite podcast platform.

Missed our other episodes? Check them out here and share with student athletes you know who want to build their brands and grow their platforms!


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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