Game Face Podcast: The No-Fear Strategy with NIL

Last Updated on March 10, 2022

Why did this athlete decide to stay for another college season instead of potentially going pro, just to make the most of his name/image/likeness money-making possibilities? It’s end-to-end knowledge and wisdom from Ashland University track and field shining star Trevor Bassitt (9x National Champion and 16x All-American) on my Game Face podcast with Linktree.

In spite of a still relatively nascent social media following, Trevor’s business strategy and commitment, tenacity, and fearlessness have led to valuable NIL opportunities.

In this interview, Trevor shares with us:

  • How you can identify your own personal brand
  • Strategies for getting the attention of brands when you are being overlooked
  • Important considerations as your own publicist
  • The need to educate some brands on NIL
  • How looking at analytics helps him strategize decisions on what content to post and the best times to do so
  • And so much more!

You can listen below or on your favorite podcast platform.

Know someone we should have on Game Face? Nominate a guest here. Have a question you want us to get answered by a student athlete or NIL expert? Submit questions here.

You can also listen to previous episodes here and share with student athletes you know who want to build their brands and grow their platforms!


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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