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Name Image & Likeness

Governors in Kentucky and Ohio Sign Executive Orders for NIL, PA Next?

Kentucky and Ohio join July 1 NIL starts.

Kentucky vs. Ohio
Student athletes in Kentucky and Ohio will have NIL rights beginning July 1, 2021 Jeff Moreland/Icon Sportswire

Kentucky Governor Andy Beshear became the first governor to issue an executive order to grant student athletes name, image and likeness rights last week, and Ohio Govenor Mike DeWine followed suit today signing an executive order for his state.

Both states go into effect July 1, raising the number of states with July 1 start dates to eight. Oklahoma and Nebraska also have laws that allow schools to put NIL rules into effect at any time, bringing the total number of states ready to go live this week to 10.

Pennsylvania also appears to be attempting to add NIL into the state budget proposal, which should be passed by the end of June. That would allow PA student athletes to begin monetizing their NIL as the budget goes into effect July 1. The language brings up a couple of things that vary a little from other proposals and laws. First, it excludes prescription pharmaceuticals and adult entertainment as categories, and second, it contains a royalty clause:

“A person that produces a college team jersey, a college team video game or college team trading cards for the purpose of making a profit shall make a royalty payment to each college student athlete whose name, image, likeness or other individually identifiable feature is used.”

When do state name, image and likeness laws go into effect?

Immediately

  • Oklahoma (schools can grant rights immediately, but no later than July 1, 2023)
  • Nebraska (schools can grant rights immediately, but no later than July 1, 2023)

July 1, 2021

  • Alabama
  • Florida
  • Georgia
  • Mississippi
  • New Mexico
  • Texas
  • Kentucky
  • Ohio

July 23, 2021

  • Arizona

September 1, 2021

  • Connecticut

January 1, 2022

  • Arkansas
  • Tennessee
  • Nevada

July 1, 2022

  • South Carolina

December 31, 2022

  • Michigan

January 1, 2023

  • California (there’s currently a proposal to move up the date to no later than 1/1/22)
  • Colorado

June 1, 2023

  • Montana

July 1, 2023

  • Maryland

2025

  • New Jersey (the law goes into effect the 5th academic year after passage)

Author

  • Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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