Group Licensing Opportunities Continue To Grow For Student Athletes
By Kristi Dosh
Last Updated on May 20, 2023
Group licensing allows brands to easily work with multiple student athletes to use their name, image and likeness for promotional purposes. From jersey programs to fan subscription boxes, group licensing is being used in a variety of ways since student athletes gained the right to profit from their NIL.
With rights to more than 80 college athletic departments, The Brandr Group has bringing group licensing opportunities to student athletes across the country since NIL began. Recently, however, there’s been a sharp uptick in the number of brands utilizing group licensing to scale their campaigns for gaming tournaments, hair color products, music videos and more.
