Bradley Braves supporters announced the launch of what is believed to be the first name, image, and likeness collective in the Missouri Valley Conference. Home of the Brave is a member-driven organization that connects Bradley Braves men’s basketball players to name, image, and likeness opportunities.
The collective says it will help student-athletes monetize their individual and collective brands while providing mentoring, educational, and networking opportunities.
Founders Steve Cicciarelli, Rick Gaa, Ryan Pierson, Joe Messmore, and Matt Wiesner aim to position student-athletes for success after their playing careers have ended along with providing Braves fans the opportunity to collaborate and engage with the student-athletes they support.
Home of the Brave has applied for 501(c)(7) designation with the IRS.