Homefield Apparel Announces NIL Collective Partnership Program

Last Updated on February 14, 2024

Homefield Apparel, a premium collegiate clothing brand that sells gear with designs from all eras, is jumping into the name, image, and likeness space. The company announced the start of a program that will partner the brand with five university collectives across the country.

The Homefield NIL Partnership Program, which launched in early February, will help raise money for NIL collectives by generating revenue through sales using collective-specific codes. The five collectives that are participating include Purdue University’s Boilermaker Alliance, Indiana University’s Hoosiers Connect, Kansas State University’s Wildcat NIL, the University of Georgia’s Classic City Collective, and the University of Florida’s Florida Victorious.

On select days of the year, fans can use a code for 20 percent off their purchase, with 20 percent of the sale also going to the collective. The same code can also be used once a year for a 10 percent discount that gives an equal amount to the collective.

“We met with 50+ NIL collectives representing schools across the country in developing this plan to thoughtfully and meaningfully support student athletes,” said Josh Johns, Homefield Apparel’s director of events and marketing partnerships, in a post to X.

The Indiana-based brand offers licensed merchandise for more than 180 universities over all three divisions of the NCAA. With this partnership program, Homefield Apparel allows fans to support a university collective’s efforts while receiving merchandise in return rather than the usual donation method.

By shifting away from boosters and making fans feel more involved in supporting their favorite college athletes, success with this model could change how collectives operate. This could also be the next step in college sports as schools try to figure out a way to gain the upper hand on their competition.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

No Comments Yet.