‘Hoosiers for Good’ Launched to Support Indiana Student Athletes and Charities

Hoosiers for Good is being announced today as a new NIL collective to support Indiana student athletes and local charities. The organization will raise awareness for Indiana charitable causes by pairing them with community-minded student athletes seeking to use their platform and influence to drive positive social change while offering them the opportunity to benefit from their name, image and likeness.

Several charities have already committed to partnering with HFG, including the Riley Children’s Foundation, Turnstone, Habitat for Humanity of Monroe County, Stop the Violence Indianapolis and the Boys & Girls Clubs of Bloomington.

Check out our tracker of all NIL Collectives

“Hoosiers For Good has a tremendous opportunity to make a life-long impact on Indiana children,” said Liz Elkas, president of Riley Children’s Foundation. “Beyond generating awareness of our organization, every interaction between an IU student athlete and a Riley kid has the potential to lift spirits, inspire hope, and be a source of encouragement.”

Indiana University alumnus and Bloomington-based Cook Group and Cook Medical President Pete Yonkman will serve as chair and president of Hoosiers For Good.

“Throughout my career I have had the good fortune to work closely with charitable partners and I have seen the remarkable results they are delivering for people who are facing massive challenges in their lives. Too often they are achieving these results without the spotlight they deserve and sometimes on a budget that amounts to a wish and a prayer.

“Athletes, particularly Indiana University student athletes, have an outsized voice in our communities and the spotlight shines bright on them. With the new ability for college athletes to utilize their NIL, we see a real opportunity. If we can harness their spotlight and begin to use it to expose the good work of our charitable partners, we have a shot at driving real improvement and value for people who need it the most,” Yonkman continued.

Former IU associate athletic director Tyler Harris, who lead the Office of Compliance Services, will serve as executive director of HFG. In his previous role, Harris was involved in NIL matters at IU. He will ensure that Hoosiers for Good achieves its mission and that it clearly and transparently follows all applicable laws and regulations related to NIL, including those set forth by the NCAA and IU.

Members of Hoosiers for Good Board of Directors include:

• Pete Yonkman, Cook Medical, Chair and President of HFG
• Calbert Cheaney, Indiana Pacers, Vice Chair and Vice President of HFG
• Wesley Jones, City of Indianapolis, Treasurer of HFG
• Allison Jorden, Zentalis Pharmaceuticals, Secretary of HFG
• Jane Dehaven, Summit City Chevrolet, board member of HFG
• Matt Ferguson, CareerBuilder, board member of HFG

Fred Glass, partner at Taft and former Indiana University vice president and the director of intercollegiate athletics, will serve as the organization’s legal counsel. 

“Hoosiers For Good uses this new tool of NIL the right way, the Indiana way, with integrity, transparency, diversity, innovation, and substantially impacting the greater good,” said Glass. “We are particularly proud of our Incubator Program, the first of its kind in the country, which will encourage every student athlete who is passionate about a charitable cause to submit a proposal for funding. I predict HFG and its Incubator Program, a laboratory for philanthropic entrepreneurialism, will become national models.”