How Much Are Clemson Athletes Making on NIL?

Last Updated on January 13, 2024

According to a Form 990 filed with the IRS, Clemson collective TigerImpact, reported nearly $3.95 million in revenue in 2022, securing deals worth $2.4 million that was spread among roughly 65 Clemson athletes from different sports. The average contract value per athlete was nearly $37,000.

Receiving nearly $8.3 million in commitments from boosters in the beginning of 2023, up from nearly $3.95 million in 2022, it is clear that Clemson supporters are working hard to get money into the hands of Tiger athletes of all sports.

TigerImpact reported spending $297,454 on salaries and wages, $196,461 to executive director Bobby Couch, and $185,343 to Hughes Agency PR firm. At the end of 2022, TigerImpact reported a balance of $1,814,346, but nearly $1.2 million of that was already designated for contracts that were not fully completed.

The nonprofit collective sought to connect athletes with charitable causes to promote.  However, a letter from the IRS in June 2023 questioned the activities of 501(c)(3) NIL collectives, leaving many of them with more questions than answers on how to continue to move forward with their objectives.

In 2023, Clemson collectives TigerImpact and Dear Old Clemson stepped back due to the emergence of the 110 Society becoming the “one-stop shop” as Clemson’s official NIL partner transitioning into 2024. 110 Society’s for-profit partnership with Clemson athletics will provide opportunities for Tiger fans and donors to connect NIL deals with Tiger athletes.

Bobby Couch, former executive director of TigerImpact, has expressed his desire to continue to help Tiger athletes grow their brands as TigerImpact evolves into 110 Society. Couch states, “The model is evolving, but sustainability, in my opinion, lies in what the student athletes ‘get out of NIL”.

Disclosed NIL Deals at Clemson

While full transparency on exact NIL earnings remains a challenge, The Post and Courier was able to retrieve some data from Clemson via FOIA requests that covered June 1, 2021 through June 30, 2023. Athletes reported 412 NIL deals of $1,000 or more. In comparison, athletes at the University of Georgia brought in 422 deals of $1,000 or more through March 2023.

The Post and Courier also noted that data shows Clemson football players, followed by men’s basketball, are consistently bringing in more NIL money than athletes from other sports.

From July 2022 to June 2023, 509 NIL deals were disclosed by Clemson athletes, 309 from football players, 17 from men’s basketball, and 183 combined from the rest of Clemson’s sports teams. Of the 509 deals disclosed during this time period, 224 deals valued at less than $999, 163 deals ranged from $1,000-$9,999, and deals exceeding $10,000 capped out at nearly 117.

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