Howard Women’s Basketball Team Partners With Black Girl Vitamins

The Howard University women’s basketball team has entered into a name, image, and likeness agreement with Black Girl Vitamins, a Black-owned health and wellness company. This partnership, which makes the brand the exclusive vitamin sponsor of the team, is set to enhance the health and performance of the athletes. As part of the deal, the team will receive essential vitamins for coaches and financial sponsorship. With the partnership, Black Girl Vitamins will impact the athletes’ health and performance, aligning with its mission to support the Black community.

Ty Grace, the head coach of the Lady Bisons, couldn’t contain her excitement about the partnership.

“I’m extremely excited about this partnership,” the coach said. “As a huge supporter of those who positively impact the Black community and beyond, Black Girl Vitamins has created a brand and product that promotes health and well-being for us. I look forward to the great things ahead!”

The partnership between Black Girl Vitamins and Howard University’s basketball team is a significant milestone, coinciding with the school’s celebration of 50 years of women’s athletics. Along with their nine MEAC regular season titles and eleven conference tournament titles, the team also leads the way off the court by seizing NIL opportunities for its players through their collective, The Mecca. This collaboration with Black Girl Vitamins is a testament to their commitment to advancing equity and empowerment for Black women athletes.

In a press release, Black Girl Vitamins announced a $1,000 monthly scholarship program for deserving Black women students. Additionally, the company has pledged $100,000 this year to support the careers of Black health practitioners.

“When Black women are healthy, our communities thrive,” the brand’s site states.


  • Darian Kelly

    Darian is a Sports Industry Management graduate of Georgetown University School of Continuing Studies. Darian hosts The Jersey Podcast and is a sports documentary fanatic who loves to talk professional and college football and basketball.

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