Last Updated on December 23, 2022
LSU gymnast Olivia “Livvy” Dunne is one of the most accomplished student-athletes in her sport, but she’s also emerged as a leading figure in the name, image and likeness space in recent years. Since signing with WME Sports and starting her first brand deal with Vuori in Sept. 2021, Dunne has utilized her massive following on social media into NIL success.
Recently, Dunne added another partnership to her portfolio, breaking into the trading card space with an NIL deal with Leaf Trading Cards. Through the deal, she will have her own print-order autograph and rookie cards that are part of Leaf’s Pop Century Influencer collection. The brand also has a NIL partnership and autograph card with USC quarterback and Heisman Trophy winner Caleb Williams.
In a Sept. 2021 interview with Business of College Sports, Dunne discussed her approach to NIL and how she has kept her unique style and values while balancing partnerships and social media.
“Mostly I just want to be a role model to young girls,” she said. “I want to set a good example, and I want to send out a message that we’re more than just our sport. That’s very important to me.”
Dunne’s trading cards are available online through the Leaf website, with the autograph cards selling for $89.99 each and rookie cards selling for $7.99 each.
The deal comes at the end of a landmark year for Dunne in the NIL space.
Already the student-athlete with the biggest social media following, she ranked as the top female earner in NIL according to On3’s database with a $2.6 million estimation and as the sixth-highest earner overall. With partnerships ranging from Vuori and Leaf Trading Cards to Grubhub and American Eagle, Dunne is leading the way for student-athletes to represent a diverse assortment of brands and make the most of their platform in college athletics.