In a deal that was over 10 years in the making, LEARFIELD and Opendorse have announced a strategic relationship to streamline NIL opportunities for student-athletes as they engage with their schools’ corporate brand sponsors.
LEARFIELD will work with Opendorse as its NIL marketplace provider, supplying multimedia rights school partners access to comprehensive NIL solutions. A free, school-specific marketplace will be made available to each university, allowing its student-athletes to connect with brands though a seamless, compliant platform.
The agreement will increase the quantity of opportunities for student-athletes interested in NIL deals, allowing them to apply to participate, approve terms, and receive payments for campaigns brought forward by corporate brands within the Opendorse app.
“LEARFIELD is unmatched in its support of the college athletics ecosystem,” said Blake Lawrence, CEO, Opendorse. “Today’s announcement ushers NIL forward with increased opportunity and support for college athletes everywhere. There are nearly 500,000 student-athletes who are at the center of our business, and this new collaboration brings the necessary players together to truly impact those athletes through greater visibility and ease-of-use when identifying new NIL opportunities.”
This move builds upon LEARFIELD’s suite of solutions providing leadership in the NIL era and Opendorse’s marketplace technology, having facilitated more than 100,000 deals with collegiate and professional athletes since its launch in 2012.
“From the outset, LEARFIELD’s commitment to school partners, brand partners and student-athletes has been providing structure to the evolving NIL space in a manner that maximizes opportunities for each and every stakeholder,” said Cole Gahagan, CEO, LEARFIELD. “In meeting that commitment, we are extraordinarily proud to partner with Opendorse to both widen the funnel of demand for NIL deals, and provide a streamlined solution for participating brands.”
You can learn more about the deal and information on both companies here.
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