Louisville’s 502 Circle Collective Raises $28,000 in “Flash Give” Campaign

University of Louisville’s 502 Circle name, image, and likeness collective raised over $28,000 in a “Flash Give” campaign during the school’s women’s basketball game against Virginia Tech last Sunday.

It isn’t the first time Louisville Athletics and 502 Circle have partnered together for this type of campaign. The two teamed up during a sold-out Cardinals football game against Notre Dame last season, in which they utilized the same promotion to challenge. During a three-minute timeout, Cardinal fans were asked to raise money for the college athletes through the collective. QR codes were displayed during the first timeout of the second quarter of the game, which took fans to a direct link prompting quick and easy payment methods. The collective raised $50,859 during the event.

After days of social media marketing, press releases, flyers, and QR codes, fans were again prompted to raise money for UofL college athletes, this time on the hardwood. Former Louisville player Mykasa Robinson appeared on the video board promoting the Flash Give and encouraged fans to donate. During half-time, 502 Circle raised $28,472.

Differing from the original debut of the campaign, 502 Circle President Dan Furman explained that this was a week-long marketing effort in which major donors had committed to making significant donations during the game.

“From the jump, we have wanted to meet people where they are,” Furman told On3 in an interview last year. “As NIL continues to evolve, we want to bring more creative ideas like this to the Louisville fan base. Their support has been incredible, and I know they will continue to rally around our athletes.”

Although 502 Circle is managed independently from the university, the collective’s partnership with Louisville Sports Properties works to maximize NIL opportunities for the school’s college athletes and made in-venue advertising and sponsorship possible for this campaign.

The success experienced by the partnership between the 502 Circle and the University of Louisville Athletic Department has created a buzz throughout the college athletics NIL space. According to On3 Sports, more collectives and athletic departments are partnering to raise money for their athletes by advertising themselves on the big screen at sporting events and providing ways for fans to donate.

Though the No. 18-ranked Cardinals women’s basketball team fell to Virginia Tech inside the KFC Yum! Center, the 502 Circle’s second Flash Give campaign was a win for Louisville college athletes.

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