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LSU Defensive End Ali Gaye Signs NIL Deal with airSlate

It’s the first NIL deal for the LSU defensive end.

Ali Gaye wearing a tshirt for his first NIL deal with airSlate
Photo credit: Whitney Williston

Ali Gaye, a defensive end for LSU, announced today he’s entered his first NIL partnership with workflow automation solution airSlate. The SaaS company serves tens of millions worldwide with its electronic signature, document management and no-code workflow solutions, including signNow, pdfFiller, airSlate, and US Legal Forms.

“I’m thrilled to partner with airSlate as my first endorsement deal as an NCAA athlete,” said Gaye. “eSignature has been a large part of my experience as an athlete, and I’ve enjoyed learning more about this company and its mission to make its products easy to use and accessible to all.”

The parties say there’s a natural tie between airSlate’s offerings and college athletics. With strict compliance requirements and the need for confidentiality in many matters, airSlate believes solutions like signNow will allow for easier, more streamlined electronic signature workflows within universities and athletic departments.

Gaye’s personal story resonated with airSlate as it looked to partner with a student athlete. Gaye’s family immigrated from Gambia when he was in 7th grade, and he says he’s driven by hard work, determination and giving back. airSlate says it shares this value of giving back, as evidenced by offering 1% of its profits, employee time and resourcing to charitable work with its 1% charity pledge.

“We’re excited to have Ali as our first NCAA endorsement partnership,” said Borya Shakhnovich, CEO and co-founder of airSlate. “As an immigrant seeking the American Dream myself, I share his passion and outlook that technology can be a positive force for good, and welcome him to the airSlate family.”

Gaye will be in social engagement with the company promoting the eSignature solution signNow and using his platform to promote the company as one with easy-to-use technology that benefits people and businesses. Gaye plans to announce further partnership deals in the technology and business space after signing with Wasserman Media Group as his NIL representative agency.

“I recently signed with Wasserman for my future NIL representation,” said Gaye. My goal with all my NIL Partnerships is to establish a long-term relationship with companies that can aid in creating technological solutions for people and businesses to achieve more together.”

“Ali is a wonderful person and talented football player – I expect him to draw interest from a variety of companies who wish to partner,” said Doug Hendrickson, Executive Vice President of Football at Wasserman.

“Myself and the talent marketing team at Wasserman are here to support Ali off-the-field and help him build his business, like we have successfully done for generations of NFL players, and are seeking out partnerships that are genuine to who he is and that match his values. airSlate and their offering in the tech sector is something that aligned well with Ali, and we look forward to growing the relationship.”

Gaye could have been drafted in this year’s NFL Draft but chose to return to LSU for his senior season.

Author

  • Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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