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LSU Gymnast Olivia Dunne Announces First NIL Brand Deal Is With Activewear Brand Vuori

Livvy Dunne has signed a mid six-figure NIL deal.

Livvy Dunne posing in Vuori activewear
Aaron Sisk

LSU gymnast Olivia “Livvy” Dunne is projected to be one of the student athletes who benefits the most from the NCAA’s relaxed regulations on student athletes monetizing their name, image and likeness. With more than 5.7 million followers on TikTok and Instagram, she is the most followed student athlete on social media. After signing with WME for representation last month, Dunne is now announcing her first exclusive brand partnership with activewear brand Vuori.

I’ve got the details over in my piece on Forbes.


  • Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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