Mercy Miller, a 4-star basketball recruit and the son of legendary hip-hop mogul and entrepreneur Master P, has signed a name, image, and likeness deal with the Greek yogurt company Sweetkiwi. The deal, valued at $1.4 million, is part of Sweetkiwi’s commitment to promoting a healthy lifestyle among young athletes and sports fans. Miller’s dedication to maintaining peak fitness, as well as his priority of having a healthy diet, aligns well with the yogurt company’s values.
Miller took to Instagram to share the news of the partnership.
“I’m thrilled to partner with Sweetkiwi,” the University of Houston commit said. “Their focus on health and flavor mirrors my lifestyle on and off the court. I’m eager to introduce these fantastic products and our shared values to a wider audience.”
The future Houston Cougar is making a name for himself on the court. Miller scored 29 points in an upset victory against top-ranked Harvard-Westlake on Jan. 17. Miller also broke the Notre Dame High School single-game scoring record with 68 points. Miller is the No. 11 ranked player in California and the No. 16 shooting guard in the country, according to 247Sports.com.
In addition to his partnership with Sweetkiwi, Mercy Miller has an NIL deal with Reebok. As Miller’s performance continues to shine, he will become an increasingly sought-after brand collaborator. His trajectory suggests a promising future as a popular and impactful figure in brand partnerships.
For many high school and college athletes, signing an NIL deal signifies their initial foray into brand building and exposure. However, for Mercy Miller, it’s a continuation of his family’s legacy. His father is a luminary in the music business, having sold millions of records, but the rapper has also ventured into entrepreneurship. Master P has launched products like his signature sneaker with the Moneyatti Brand, rap snacks, and noodles. On the hardwood, Master P’s journey includes NBA stints with the Toronto Raptors and the Charlotte Hornets.
Additionally, Mercy’s brother, Hercy, a member of the Louisville basketball team, secured an NIL deal with Web Apps America last year. Mercy’s older brother, Romeo Miller, earned a full basketball scholarship at USC in 2008, and has since diversified into entrepreneurship, now owning the auto company Trion SuperCars. The Miller family’s trajectory, from sports to business, underscores that there truly is no limit to their potential off of the court.