University of Michigan running back Donovan Edwards has dominated the name, image, and likeness scene since the Wolverines football team completed its undefeated season with a 34-13 win over the Washington Huskies in the College Football Playoff National Championship.
Following the victory, Edwards entered into a brand partnership deal with Raising Cane’s, a fast food chain known for its chicken tenders. Edwards visited a local Houston location of the restaurant for an afternoon, where he worked the counter and served its customers.
This is just the most recent occasion of what has turned into a fun tradition for Raising Cane’s. The chain has brought in some of college football’s brightest young stars, including LSU quarterback and Heisman Trophy winner Jayden Daniels, Oregon quarterback Bo Nix, and University of Washington quarterback Michael Penix Jr.
In addition to his brand partnership with the restaurant, Edwards also entered into a deal with Leaf Trading Cards. As the landscape of NIL deals continues to evolve, the trading card niche is gaining prominence, capturing moments for fans and players alike.
In honor of Edwards’ 104-yard, two touchdown performance in the National Championship, the sports collectibles company designed his very own autographed trading card. Leading up to the Big Ten Championship game, the company also launched trading cards featuring Edwards’ teammate J.J. McCarthy and head coach Jim Harbaugh as part of the program’s “BET” collection.
These deals have further diversified Edwards’ NIL portfolio, adding to his existing deals with NASCAR, Wolverine Boots, and Powerade.