Michigan Wolverines Launch New NIL Fan Engagement Platform

Last Updated on October 7, 2022

The University of Michigan football team is teaming up with Valiant Management and REVEL Moments in a recent name, image and likeness deal.

Wolverine+ will be a NIL platform allowing Michigan football fans to interact with players through exclusive Q&As and behind-the-scenes content. Wolverine+ is priced at $7, and the proceeds from the subscription will go directly to the college athletes. The first episode of Wolverine+ will air on October 10th and feature the Michigan football captains.

Michigan quarterback Cade McNamara looks forward to fans getting an in-depth, personalized experience.

“‘This is the first platform that I have seen which authentically supports student-athletes and allows us to really connect with our fans to share who we are underneath the helmet, said McNamara.” The co-captain was featured on REVEL’s The Leader this past summer.

Valiant Management & REVEL Moments 

Valiant Management is an NlL marketing agency founded by former football player Jared Wangler. The firm represents the University of Michigan athletes.

“What excites our team the most about Wolverine+ is providing a platform for meaningful conversations between current student-athletes, fans, and successful University of Michigan alumni,” said Wangler.

Revel Moments is a live, virtual platform where athletes share stories, relive moments, and engage with their biggest fans. Their goal is to take the next step in fan engagement by humanizing the athlete experience.

“REVEL Moments’ mission is to deliver powerful, human connections between athletes and fans. To be entrusted with bringing the passionate fans and dedicated student-athletes of the University of Michigan together is an incredible honor,” said Dean Brody CEO of REVEL Moments. 

Fan Of A Fan

Wolverine+ goal moving forward is to expand the platform to include more Michigan athletes. In addition to earning money from subscriptions to the platform, the athletes make money for each aired episode and promotional post. 

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