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Nebraska First To Launch Program To Help Student Athletes Maximize The Value Of Their Individual Brands

A first-of-its-kind program for NIL.

Nebraska NIL Opendorse

Last Updated on December 2, 2020

The University of Nebraska announced today it is partnering with Opendorse, a social publishing platform, to launch the first-ever program designed to help individual student athletes build their personal brands. The program, being called Ready Now, will provide all 650-plus Nebraska the opportunity to improve their personal brands on social media so they can maximize their earning potential once NIL legislation is ultimately enacted.

Get the rest of the details, including my interviews with Opendorse CEO Blake Lawrence and Nebraska deputy athletic director for external operations Garrett Klassy on


  • Kristi Dosh

    Kristi A. Dosh is the founder of and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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