Another day, another NIL collective. According to our updated NIL Collectives Tracker, we now have 64 NIL collectives, a number that grows almost daily.
So, what makes 1Oklahoma different?
To start, the opportunity for every single OU football player “to earn $40,000-$50,000 per year while positively impacting the community.”
“We changed the game in 1981 at The University of Oklahoma football by being a pioneer for schools to negotiate their own contracts and generate additional revenue,” said former Sooners football coach Barry Switzer in a statement. “We are changing the game again with 1Oklahoma Collective.”
1Oklahoma is a 501(c)3 non-profit organization that will work with a collection of nonprofits in the state of Oklahoma. They currently plan to start out with football, men’s basketball, and softball with plans to expand into other sports.
Scott Williams will serve as the Chief Executive Officer of the 1Oklahoma Collective. “Making a difference and positively impacting the community has been the vision of our entire team of founders since day one,” said Williams. “As the father of a recent OU graduate who will be attending OU Dental School this summer, I’m fully aware of the university’s commitment to making a difference in the community. That spirit aligns with the standards set forth by the university, the athletic programs, and aligns with the statewide ‘Oklahoma Standard’ initiative of preserving and promoting a culture of citizens making a difference through Acts of Service.”
While Williams noted that earning potential will vary between sports and athletes, any opportunity for every player on a team to earn at least $40,000-$50,000 is notable. University of Texas “Horns with Heart” previously pledged to pay offensive lineman $50,000 each, but with 100 players on their spring roster, that is at least a $4 million commitment by Sooners supporters.
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