New Balance Signs Cameron Brink as First Female Basketball Athlete

Last Updated on August 15, 2023

New Balance has signed Stanford women’s basketball athlete Cameron Brink as its first female basketball player, where she’ll join celebrated athletes like Jamal Murray, Kawhi Leonard, Zach LaVine, and Dejounte Murray as an ambassador of the brand.

Brink is a 4x All-American, WBCA Defensive Player of the Year, and FIBA 3X3 World Cup MVP. Her versatility on the court and unyielding commitment to the sport has garnered her widespread recognition, leading her to play a pivotal role in her freshman year when she helped secure the NCAA Women’s Basketball Championship in 2021.

However, her journey transcends the confines of the court. Her decision to partner with New Balance is not only a testament to her remarkable skills but also a testament to the brand’s mission to make a difference.

As Naveen Lokesh, Head of Basketball Sports Marketing at New Balance, points out, “Cameron’s exceptional skill on the court and her desire to give back align perfectly with New Balance’s desire to change the game for the better.”

NIL has ushered in a new era of empowerment where athleticism and purpose align seamlessly.

Brink’s sentiment about her partnership with New Balance echoes her commitment to empowering athletes across the globe.

“Their ability to empower athletes perfectly aligns with my own values, and I look forward to this journey with them,” she shares. Her vision transcends the world of sports, aiming to inspire athletes worldwide to fearlessly chase their dreams, regardless of gender or background.

New Balance says it is dedicated to supporting athletes extends beyond the realms of competition. Brink and New Balance will actively participate in community-driven initiatives that aim to create positive change, fostering an environment where aspiring athletes can thrive and excel. The partnership between New Balance and Brink isn’t just about winning championships—it’s about making a lasting impact on the lives of young athletes, particularly female athletes.

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