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New INFLCR Partnerships Bring Marketplaces Onto Its Platform to Increase NIL Opportunities

A new deal between INFLCR and four NIL marketplaces—MarketPryce, NOCAP Sports, MOGL and Embassy—will allow deals to be offered directly in the INFLCR app.

INFLCR with Marketpryce, MOGL, NOCAP and Embassy

A new deal between INFLCR and four NIL marketplaces—MarketPryce, NOCAP Sports, MOGL and Embassy—will provide student athletes with access to hundreds of brands and thousands of individual NIL opportunities in a centralized location through INFLCR’s Global Exchange. These new partnerships will allow the marketplaces to offer deals directly in the INFLCR app.

“This is huge for student-athletes, especially since NIL can be hard to navigate and student-athletes are still asking where they need to start,” said INFLCR Founder, Jim Cavale. “Endorsement deals were the leading NIL activity in the first year, and we want to make it easier than ever for student-athletes to participate. These leading companies will bring offers directly into the INFLCR app through a new feature called Bulletins and by proposing transactions for athletes to accept or decline.”

MarketPryce, NOCAP, Embassy and MOGL all have sales teams working to bring national brands to student athletes, and the new partnership will allow them to utilize Bulletins within the INFLCR app to communicate direct offers. The feature allows student athletes to examine and accept offers, review and sign a contract, and receive payments.

All four marketplaces have established themselves in the NIL space in the past year.

MarketPryce has seen several brand-led campaigns come through their platform in the first year of NIL. For example, chat-based hiring app Hirect created a campaign using NFL and collegiate student athletes. The campaign struck a deal with Oregon State’s Alex Austin, who ultimately leveraged that relationship to develop a scholarship program with the help of Hirect.

“By joining forces with INFLCR, thousands of student-athletes will be able to unlock access to hundreds of NIL deals and our athlete-only community,” said MarketPryce CEO, Jason Bergman. “We’re passionate about helping collegiate athletes access new opportunities and earn their fair market price on NIL deals, which inspired the name of our business. Working with INFLCR supports our long-term vision to make partnerships effortless for all student-athletes, regardless of their sport, gender, school size, or social following.”

Marketplaces like Marketpryce are working to bring NIL opportunities to every athlete, regardless of school or sport. Student athletes Keeley Davis from Creighton and Anim Dunkwah from Howard found they could use MarketPryce to enhance their brands and capitalize on their NIL.

NOCAP Sports, another athlete-targeted marketplace, received venture-backed funding as an NIL-specific startup. They have executed NIL campaigns and sourced athlete talent on behalf of agency partners for brands such as Procter & Gamble, Mondelez, The Cheesecake Factory, Walmart, Smithfield, DoorDash, Reckitt and PlantFuel, among others.

Currently, NOCAP is sourcing athletes for paid opportunities with multiple large brands, including a well-known women’s apparel brand looking to hire 50+ athletes, multiple Fortune 100 food and beverage brands, multiple well-known restaurant chains and more.

“NIL and the industry surrounding it has been difficult to navigate for many athletes as they attempt to find high-quality opportunities, and this initiative by INFLCR helps solve that problem,” said NOCAP Founder & CEO Nicholas Lord. “We are extremely excited to partner with them to bring our brand and agency relationships to the tens of thousands of athletes on the INFLCR platform. Year 2 of NIL is going to be a gamechanger.”

Embassy, an existing INFLCR partner, is a platform helping creators, influencers, and now student-athletes land and manage paid partnerships on social media. Previously, Embassy could be found in the INFLCR mobile app as an approved partner for student-athletes to connect with regarding NIL opportunities. Now, they’ll bring those opportunities directly to student-athletes through Bulletins and other features that streamline their efforts in the new expanded partnership with INFLCR.

The first version of its app was released just under a year ago, and quickly began to work with some of social media’s biggest creators. Celebrities like Peter Weber, Morgan Ketzner, and Clay Harbor participated in a launch trip that generated over 10 million impressions in the first 72 hours.

Athletes utilizing the Embassy app will benefit from a wider variety of brands looking to pay for sponsored content in the broader creator economy. More importantly, athletes will be able to continue growing and monetizing their personal brand through the platform post-college.

Zachary Taunton, CEO of Embassy, said “We could not be more excited for this partnership with INFLCR. NIL has been such a game changer for collegiate athletics, but there is still a lot of confusion on how to correctly execute deals. Together with INFLCR, we hope to create the standard for how NIL transactions are done from offer to delivery to compliance.”

MOGL, an NIL solution that offers marketplace, compliance, and education, was founded in 2019 by Notre Dame classmates Ayden Syal and former Quarterback Brandon Wimbush. MOGL provides free and equal access to NIL deals for all athletes through their marketplace while ensuring automatic compliance disclosure to the institution.

MOGL is venture-backed and made headlines earlier this year after winning the world renowned SXSW pitch competition. Brands on the marketplace include Allbirds, DoorDash, Meta, Applebees, Pure Barre, SportsClips, and over 1,000 others. In alignment with their commitment to providing opportunities for all athletes, MOGL successfully facilitated the first NIL deal for a NCAA athlete with down syndrome (Caden Cox) and was responsible for the first NIL deal for a black female lacrosse athlete (Maddie Johnson).

“MOGL is committed to supporting all student-athletes as they pursue their NIL endeavors. This partnership with INFLCR ensures that MOGL can seamlessly provide equal access for more student-athletes looking to source verified NIL opportunities that align with their brands,” said MOGL CEO & Co-Founder Ayden Syal. “It’s important to us that student-athletes whose institutions have partnered with INFLCR are equally exposed to NIL opportunities as those whose institutions use MOGL Monetize or any other solution.”

The individual success each marketplace has seen, with even more additions to come, will help continue to bring new opportunities to INFLCR student-athletes.

Author

  • Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

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