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NFL Headphone Sponsor Bose Partners with College Football and Basketball Stars

Heisman finalists Aidan Hutchinson and CJ Stroud are among new Team Bose athletes

Photo credit: Bose

Bose, the official headphone sponsor of the NFL, announced today that the brand is entering the NIL space for the first time by expanding their athlete roster to include a superstar collection of college football and basketball players. 

Heisman Trophy finalists Aidan Hutchinson (Michigan) and CJ Stroud (Ohio State) are joined by fellow football stars Desmond Ridder (Cincinnati), Jameson Williams (Alabama) and Anthony Brown (Oregon) in addition to basketball freshman sensation Jalen Duren (Memphis).

Lombardi Award-winner Hutchinson and Michigan face off against Georgia in the College Football Playoff while Williams and Alabama match up against Ridder andCincinnati in the other semifinal. Stroud and Ohio State play in the Rose Bowl while Brown and Oregon are in the Alamo Bowl.

Duren is off to a strong start in his freshman campaign at Memphis averaging close to a double-double for Penny Hardaway’s Tigers.

These new Team Bose athletes will gift headphones – including QuietComfort Earbuds and QuietComfort 45 – to their teammates over the holidays to show their appreciation for their work and dedication this season. With new NIL rules in place, college athletes can now gift products to their teammates for the first time. 

Bose has been an official NFL sponsor since 2011 and currently counts Patrick Mahomes, Aaron Rodgers and Russell Wilson among their many brand ambassadors. The trio recently stared in the brand’s “Rule the Quiet” commercial directed by Chai Vasarhelyi and Jimmy Chin of Academy Award-winning “Free Solo” fame.  

In addition to their athletes sponsorships, Bose creates headsets for the coaching staffs of all 32 NFL clubs to use for both sideline and booth communications. 

Author

  • Michael Ehrlich is a seasoned sports marketing executive with experience on the brand (adidas), athlete (Independent Sports & Entertainment) and media (FOX Sports) sides of the business. Now consulting for a variety of brands, Michael’s recent clients include Netflix, Nike/Converse, Red Bull, Tom Brady's NFT company Autograph and Blue Wire Podcasts, among others. He is also a columnist for UPROXX/Dime Magazine's where he writes the “Athlete Heat Index,” analyzing and ranking athletes by the strength of their personal brands. Outside of the office, Michael is a mentor for the TGR Foundation, A Tiger Woods Charity and serves on the board of advisors for the University of Southern California's Sports Business Association.

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