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Nike Signs UCLA Soccer Star Reilyn Turner as First NIL Athlete

Partnership to focus on Los Angeles–based community opportunities.

Photo credit: Nike

Nike today announced the brand’s first NIL athlete and it isn’t a University of Oregon football or basketball player but instead UCLA women’s soccer star Reilyn Turner.

The 2020 Pac-12 Freshman of the Year and first-team All-Pac-12 honoree as season ago, Turned recently finished her second campaign with Bruins as the team’s second leading scorer. On the international stage, she’s a fixture with the U.S. Youth National Teams, attending 19 training camps up to the Under-20 level and playing on the U-19 National Team in the 2020 La Manga Tournament.

As the main focus on her partnership with Nike, Turner will work directly with Los Angeles–based community organizations to provide opportunities for kids to pursue their dreams on and off the field.

“As a Black woman and Mexican American, I think about those who have paved the way for me and how they used their platforms to create so much change, even beyond sport,” said Turner. “I hope to be a role model for those around me and those after me, and I’m so excited to be a part of what Nike is bringing to the future of women’s sport.”

Nike’s partnerships with college student-athletes will all include elements that connects back to their local communities.

“Whether it’s the community you grow up with or the community you grow into, there’s so much positive impact that can come from how they influence you and how you influence them,” Turner added.

Turner is represented Wasserman for NIL opportunities.

Author

  • Michael Ehrlich is a seasoned sports marketing executive with experience on the brand (adidas), athlete (Independent Sports & Entertainment) and media (FOX Sports) sides of the business. Now consulting for a variety of brands, Michael’s recent clients include Netflix, Nike/Converse, Red Bull, Tom Brady's NFT company Autograph and Blue Wire Podcasts, among others. He is also a columnist for UPROXX/Dime Magazine's where he writes the “Athlete Heat Index,” analyzing and ranking athletes by the strength of their personal brands. Outside of the office, Michael is a mentor for the TGR Foundation, A Tiger Woods Charity and serves on the board of advisors for the University of Southern California's Sports Business Association.

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