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Oregon Auctioning Exclusive Air Jordans to Benefit Student-Athletes

Proceeds of 100 sneakers go directly to participating football players

Photo credit: University of Oregon

Last Updated on December 13, 2021

The University of Oregon and NIL company Division Street have partnered with online marketplace StockX to auction 100 pairs of Air Jordan VIII UofO player exclusive sneakers, with proceeds going directly to participating Duck football players.

Usually reserved for student-athletes, this marks the first time Oregon’s famous player exclusive shoes have been made available to the public, benefiting student-athletes in the process.

The auction for the limited edition Air Jordan VIII UofO player exclusives kicked off via StockX’s direct-to-consumer product release method DropX on Monday, December, 13 at noon ET and will run until 11:59 AM ET on Wednesday, December 15, 2021.

“This partnership is exciting because it disrupts the traditional athlete-brand relationship and also sets an example for other companies,” said Tom Woodger, StockX VP of Cultural Marketing. “We’re unlocking exclusive access to a product StockX customers want, while also providing college athletes the opportunity to benefit directly from the hard work they put in every day.” 

Division Street – formed by Nike founder Phil Knight and former swoosh executives including Rosemary St. Clair, who serves as CEO – assists Oregon student-athletes with monetizing their NIL by tapping into decades of experience across marketing, branding, sponsorships, sales, digital and creative.

Concepted by famed Nike designer Tinker Hatfield, the Air Jordan VIII UofO features the Oregon duck on the shoe’s chenille fabric patch, last time this version of the duck will be used on a shoe. The exclusive silhouette also includes a perforated leather upper, ultra suede toe box, green terry cloth lining and a metallic and satin finish on the sides.

Shoe collectors and fans can visit to bid to win 1 of 100 of these coveted Air Jordan VIII UofO player exclusives.


  • Michael Ehrlich

    Michael Ehrlich is a seasoned sports marketing executive with experience on the brand (adidas), athlete (Independent Sports & Entertainment) and media (FOX Sports) sides of the business. Now consulting for a variety of brands, Michael’s recent clients include Netflix, Nike/Converse, Red Bull, Tom Brady's NFT company Autograph and Blue Wire Podcasts, among others. He is also a columnist for UPROXX/Dime Magazine's where he writes the “Athlete Heat Index,” analyzing and ranking athletes by the strength of their personal brands. Outside of the office, Michael is a mentor for the TGR Foundation, A Tiger Woods Charity and serves on the board of advisors for the University of Southern California's Sports Business Association.

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