Oregon Launches First Licensed School NIL Marketplace

Last Updated on March 3, 2022

Today, the University of Oregon announced a partnership with Opendorse to create the Official NIL Marketplace of the Oregon Ducks. This is the first licensed school marketplace in college sports to support the NIL efforts of its student athletes. As a result, interested third parties can contact, book, pitch and pay any Oregon student-athlete for NIL activities in one platform that has been designed with compliance in mind.

“Our new and innovative partnership with Opendorse allows University of Oregon student-athletes to continue to maximize opportunities related to their name, image, and likeness,” Oregon athletic director Rob Mullens said. “The Oregon Ducks Marketplace provides an efficient process to allow UO student-athletes to connect with those wishing to offer opportunities, benefitting them and continuing Oregon’s leadership role in all NIL-related endeavors.”

Oregon is the first school in the country to provide a single, branded marketplace containing a full directory of UO student-athletes. 

“Today’s launch sets a new standard for student-athlete NIL support,” Opendorse CEO Blake Lawrence said. “Starting today, Oregon fans have a single place where they can directly support their favorite student-athletes with NIL opportunities. We’ve spent a decade building Opendorse to make athletes more accessible to the people who want to support them – and the Oregon NIL Marketplace accomplishes this for Oregon student-athletes.”


  • Kristi Dosh

    Kristi A. Dosh is the founder of BusinessofCollegeSports.com and has served as a sports business analyst and contributor for outlets such as Forbes, ESPN, SportsBusiness Journal, Bleacher Report, SB Nation and more. She is also the author of a book on the business of college football, Saturday Millionaires. Kristi is a sought-after consultant and speaker on topics related to the business of college sports and a former practicing attorney. Click to learn more

    View all posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

No Comments Yet.